Sosandar was launched with a clear vision: to become a global one-stop destination for fashion forward women. To create clothing that makes all women feel good. We know our customers want the latest trends that work in real life. They want quality pieces that are made responsibly and become wardrobe staples. They want clothes they can move in, work in, dance in. They want to walk into a room and turn heads. Our mission is to cater for those desires, empowering them to feel simultaneously sexy, feminine and chic. Julie & Ali x
Sosandar was launched with a clear vision: to become a global one-stop destination for fashion forward women. To create clothing that makes all women feel good.
We know our customers want the latest trends that work in real life. They want quality pieces that are made responsibly and become wardrobe staples. They want clothes they can move in, work in, dance in. They want to walk into a room and turn heads.
Our mission is to cater for those desires, empowering them to feel simultaneously sexy, feminine and chic.
In 2016, after over 20 years working in the publishing industry, including creating bestseller Look magazine, co-founders Julie Lavington and Ali Hall came up with an idea that was too compelling to ignore. The concept was to design fresh, trend-led product, at a reasonable price point, which women of all ages could wear and feel simultaneously sexy, feminine and chic.
SosandarWas Created
Aimed at those who have graduated from fast fashion brands, Sosandar was born.
From day one the concept was a pure-play online women’s fashion brand, with all products designed in house.
Following the launch of the website in 2016, sales flooded in – it was clear that there was a huge, underserved market of women that shared their view and had been calling out for clothing in the Sosandar style.
In 2017 Sosandar took a significant step forward on its journey with its listing on the Alternative Investment Market (AIM) of the London Stock Exchange via a reverse takeover.
LISTING ON AIM
As a PLC, the Company has substantially enhanced and broadened its product offering, refined its multi-channel marketing strategy, grown the customer database, taken learnings from the data generated by the business and, importantly, expanded brand awareness.
The feedback generated from the Sosandar customer base, together with a generally high conversion rate and a growing crowd of repeat buyers reflects the ongoing demand for the Company’s unique aesthetic.
In more recent years, the Company has had the privilege to launch several brand partnerships, in the UK and internationally, including with Next and Marks & Spencer. Sosandar is one of the top selling brands across all third-party partners.
In 2024, Sosandar opened its first stores. With over 60% of the +£60bn p.a. clothing market in the UK being transacted in physical stores, the opening of stores has enabled Sosandar to attract a broader customer base. In addition, the stores will provide an additional channel for marketing the brand.
At the core of the business is its ‘responsible fashion business’ framework, which is based on ensuring a fair, transparent and collaborative supply chain; minimising the footprint left on the natural world and ensuring an inclusive and uplifting workplace.
Looking ahead, Sosandar remains ambitious.
The management team plan to continue the growth and expansion of the business through opening new stores, fostering partnerships, broadening the product range and continuing to grow the customer base whilst keeping sustainability at the forefront of the business.
There remains a huge market of women to introduce to the brand, so far, Sosandar has only just scratched the surface.
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