Timeline

2024
Aug
First store opened
2023
July
First full year of positive PBT
Jan
Launched a partnership with J Sainsbury, to include in store for the first time from mid 2023
2022
Nov
Winner of the best Pureplay Retailer at the Drapers awards
2021
Dec
First EBITDA positive quarter reported
Oct
More than 50,000 orders generated in a single month and revenue hits £3m in a month for the first time
June
NET revenue hits £2m in a month for the first time
Mar
Launched partnership with Marks & Spencer
2020
Dec
Product range passes 2,000 available SKUs
Nov
More than 30,000 orders generated in a single month
Aug
Launched partnership with John Lewis and Next
Mar
Wins ‘Emerging Retailer of the Year’ at Retail Week awards
Jan
Denim range launched
2019
Oct
First time £1m revenue is generated in a single month
May
Wins Best New Online Business at the Drapers awards
Jan
Email database exceeds 100,000 customers
2018
Oct
Logistics operation moves to 7 days a week in order to meet demand
Jan
More than 1000 items sold in one day for first time
2017
Nov
Floated on AIM
Sept
Break £1m cumulative gross revenue since launch
2016
Oct
First garment featured on TV
Sept
Website launched, first customer purchase within 5 minutes
2015
Nov
Sosandar established

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