Investment Case

Our strategy for growth and the ongoing success and scale of our business is spread over four pillars: product, marketing, sales channels, and supply chain

1

Huge and relatively untapped target market

  • Sosandar creates fashion-forward products for a generation of women overlooked by existing fashion brands, offering a significant untapped opportunity – a demographic that spends £3.7bn per year on fashion and forming part of the overall £60bn womenswear market.
  • Estimate around 20 million women over the age of 35 and 13 million within our core demographic of 35-64. 
  • As age no longer determines how women dress, whatever age the Group recruits a customer, it provides an opportunity to dress them for the rest of their life.
  • And these numbers represent only the UK, this same societal shift and the opportunity it represents exists in all developed countries across the world, giving the company the opportunity to dress women across the globe.

2

A unique and broad product range

  • All products are sold at a mid-price point and are increasingly designed with sustainable materials – offering customers on-trend, affordable, long lasting, lifestyle appropriate clothes with high fashion credibility.
  • A unique aesthetic empowering woman of all ages to feel chic, sexy and on-trend.
  • Offers customers clothing for all occasions with the product range including areas such as knitwear, formal tailoring, partywear, summer occasion wear and swim wear.
  • Able to adapt quickly to changes in consumer demand thanks to the broad range of product categories.

3

Multi-Channel strategy

  • Own channels (web and stores) remain the bedrock of the brand, offering the customer the full product range and exceptional service (TrustPilot score rated as Excellent).
  • Sosandar stores opened for the first time in FY25,  enabling the brand to extend its reach to customers spending in stores which accounts for 60% of womenswear spend.
  • Established partnerships with several of the UK’s largest fashion retailers, being a top selling brand including through NEXT and Marks and Spencer.
  • Further expansion into International markets following launches with third-party partners in Australia and Ireland.
  • Drives further brand awareness across the target market, whilst driving incremental sales and accelerating improvement in profitability.

4

Experienced and driven founder-led management team

  • Highly experienced management team with many years in the fashion and retail industries.
  • Proven success previously taking a business from concept to market leader.

5

Underpinned by responsible and scalable business operations

  • ‘Responsible fashion business’ framework embedded within the business which covers the following key areas:
    • Ethical Operations which covers the commitment to sourcing product from suppliers who share common values and beliefs
    • Environmental sustainability which includes sourcing product from sustainable sources and packaging which is ‘green’ and recyclable; and
    • Fabulous Sosandar reflects the inclusive and uplifting workplace for all employees
  • Mobile-first website built on leading Magento platform, with the Sosandar App launched to further enhance the options available to the customer in how they chose to interact with Sosandar.
  • Best in class third-parties chosen to deliver logistics services including Torque Logistics for warehousing and Royal Mail / Evri for consumer deliveries.
  • A new ERP being implemented with phase 1 completed in FY25 and phase 2 scheduled for FY26 to ensure Sosandar can scale with robust and efficient back office systems to support all business functions.

Investors