Press Release 14 April 2026
Strong year-on-year growth in revenue, cash generative and PBT in line with market expectations Sosandar plc (AIM: SOS), the women’s fashion brand, creating quality, trend-led products for women of all ages, provides the following trading update for its financial year ended 31 March 2026 (“FY26”).
The Company delivered a consistently strong trading performance throughout FY26. Margin enhancement and profitability remained firm priorities, with meaningful and sustained margin improvement achieved across the year resulting in PBT being in line with market expectations.
The year saw strong growth in revenue, up 14% to£42.3m, with own site performing particularly well, up 24%. This performance was driven by increased traffic, improved conversion and increased order volumes from both new and existing customers. All categories performed well, from occasion wear through to casual wear, demonstrating our ability to translate trends into a distinctive Sosandar aesthetic.
Sosandar remained one of the top-selling brands across its third-party partners, including NEXT, delivering robust trading through the period and demonstrating the strength of its brand. As expected, trading with Marks & Spencer has gradually resumed following their cyber incident, with stock intake now back to expected levels.
The Company’s store estate demonstrated a positive uplift in performance over the year, with each store now in its second year of trading and those in market town locations performing most strongly. As expected, stores continue to weigh on overall profitability until they mature, particularly those in shopping centres. The Company remains focused on driving profitability from each individual location and does not anticipate any further new openings for the foreseeable future.
The Board is confident in the Company’s strategy and believes the foundations are in place to deliver sustainable, profitable and cash generative growth.
Sosandar believes that market expectations for the year ended31 March 2026 prior to publication of this announcement are revenues of £43.1 million and profit before tax of £0.4 million.
Sosandar is hosting a Q&A call for analysts and investors today at9.30am to discuss the Trading Update. If you would like to register for the call, please follow this link: https://engageinvestor.news/SOS_IP26
Sosandar is a women’s fashion brand in theUK targeting style conscious women who have graduated from lower quality, price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine, and chic. The business sells predominantly own-label exclusive product designed and tested in-house.
Sosandar’s product range is diverse, providing its customers with an array of choice for all occasions across all women’s fashion categories. The company sells through Sosandar.com and its own stores, and has a number of high value brand partnerships including with NEXT and Marks & Spencer.
Sosandar’s success has been built on an exceptional product range, seamless customer experience and impactful, lifestyle marketing, all of which is underpinned by combining innovation with data analysis. Our growth strategy is focused on continuing to grow brand awareness and expand our addressable market and routes to market, reaching customers wherever they wish to shop. This is achieved both through direct to consumer channels and through chosen third-party partners.
Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at www.sosandar-ir.com
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