Director Appointment

29 June 2018

Sosandar PLC (AIM:SOS), the online women's fashion brand, is pleased to announce the appointment of Andrew Booth as Non-executive director of the Company with immediate effect.

Andrew has over 25 years' experience across e-commerce, travel, retail and media sectors both in the UK and internationally. He was most recently Chief Marketing Officer, a Board level position, at the UK's leading online accommodation site owner The Late Rooms Group. Prior to this Andrew held the role of Chief Marketing Officer on the Board of The Hut Group, one of Europe's fastest growing retail businesses, where he led the implementation of a customer centric, multi-channel data driven marketing approach to accelerate the Group's growth. Andrew has also held the role of Group Marketing Director at Time Out Group, Vice President Marketing at Getty Images Inc. and Global Business Development Director at Wace Group plc.

Ali Hall and Julie Lavington, Joint CEOs, commented:

"We are delighted to welcome Andrew to the board of Sosandar PLC. Andrew comes with a wealth of experience in e-commerce. His experience in rapidly growing data driven businesses and strong relationships within the industry make him an invaluable addition to the board, as we continue to accelerate the growth of Sosandar."

The following information is disclosed pursuant to Rule 17 and Schedule Two (g) of the AIM Rules for Companies:

Andrew Michael Booth (age 47)
Current Directorships Directorships in the last 5 years
Skale Ltd First Active Media Ltd
Branded Reality Ltd
Watchnation Ltd


Mr Booth resigned as a director of Branded Reality Limited on 25 July 2015.  Branded Reality Limited appointed a liquidator on 11 June 2015.  Branded Reality Limited was dissolved on 3 January 2017.

Mr Booth resigned as a director of First Active Media Limited on 31 December 2014.  First Active Media Limited appointed an administrator in 27 February 2015 and was dissolved on 16 October 2017.

Mr Booth does not have any interest in the Ordinary Shares of the Company.


Sosandar plc
Julie Lavington / Ali Hall, Joint CEOs c/o Alma PR
Cairn Financial Advisers LLP (Nominated Adviser) +44 (0) 20 7213 0880
Sandy Jamieson / Liam Murray / Richard Nash
Turner Pope Investments (TPI) Limited (Broker) +44 (0) 20 3621 4120
Ben Turner / James Pope
Alma PR Limited (Financial PR) +44 (0) 208 004 4217
Rebecca Sanders-Hewett / Josh Royston / Susie Hudson / Sam Modlin [email protected]


About Sosandar PLC

Sosandar is an online womenswear brand, specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for quality, affordable clothing with a premium, trend-led aesthetic. This is a section of the market that is currently being underserved.

Sosandar was launched in September 2016. The Sosandar business model is built around using trend-led, exclusive designs produced in-house and then manufactured using a variety of global suppliers. Sosandar caters for a growing market of fashion conscious women, while utilising an outsourced logistics provider that can support its planned growth over the coming years.

Sosandar's founders are Ali Hall and Julie Lavington, who previously launched and ran high street fashion magazine Look, as editor and publishing director respectively. They have a combined experience of over 35 years in the fashion industry, including in the design, manufacture and sale of fashion ranges for some of the UK's high street retailers, including Debenhams, Office, Oasis and JD Williams.

More information is available at

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