Appointment of Finance Director

26 June 2020

Sosandar PLC (AIM: SOS), the online women's fashion brand, is delighted to announce the appointment of Stephen Dilks as Finance Director. Stephen will take over from James Bowling, Head of Finance, who has decided to step down to pursue other opportunities.

Having spent the last 11 years with Regatta, the outdoor apparel business, including for the last five years as Finance Director, Stephen has supported its consistent double-digit growth across multiple brands, countries and channels including wholesale, own retail, concessions and online. Stephen has been the finance lead for several key strategic projects including the Group's Brexit planning and the implementation of group wide new IT systems.

Prior to his tenure at Regatta, Stephen held a number of roles in retail and FMCG including Kraft Foods and The Co-Operative Group.

The Board expects that Stephen will be appointed to the Board once he has settled into his new role, subject to the satisfactory completion of the necessary regulatory requirements.

Stephen will join Sosandar on 7 September 2020 and James will remain in his role until 18 September 2020, to ensure an orderly handover.

Ali Hall and Julie Lavington, Joint CEOs, commented:

"James has been an integral part of Sosandar's journey so far, both in the early days, through our listing and our tremendous growth and development since. We are incredibly grateful for all the hard work he put into the business and take this opportunity to wish him well in his future endeavours.

"We are very pleased to be welcoming Stephen to the Company, his extensive knowledge of finance and operations in a growing retail brand will be invaluable through our journey ahead. Notwithstanding the current environment, the opportunity for Sosandar is significant. With his experience across brands and markets, Stephen is well placed to work alongside us to deliver continued growth and shareholder value going forward."



Sosandar plc
Julie Lavington / Ali Hall, Joint CEOs c/o Alma PR
Shore Capital +44 (0) 20 7408 4090
Patrick Castle / Mark Percy / James Thomas
Alma PR Limited (Financial PR) +44 (0) 20 3405 0205
Rebecca Sanders-Hewett / Susie Hudson / Sam Modlin [email protected]


About Sosandar PLC

Sosandar is an online womenswear brand, specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for quality, affordable clothing with a premium, trend-led aesthetic. This is a section of the market that is currently being underserved.

Sosandar was launched in September 2016. The Sosandar business model is built around using trend-led, exclusive designs produced in-house and then manufactured using a variety of global suppliers. Sosandar caters for a growing market of fashion conscious women, while utilising an outsourced logistics provider that can support its planned growth over the coming years.

Sosandar's founders are Ali Hall and Julie Lavington, who previously launched and ran high street fashion magazine Look, as editor and publishing director respectively. They have a combined experience of over 35 years in the fashion industry, including in the design, manufacture and sale of fashion ranges for some of the UK's high street retailers, including Debenhams, Office, Oasis and JD Williams.

More information is available at


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