Trading update

12 February 2018

Seasonal trading exceeds management expectations

Sosandar PLC (AIM: SOS.L), the online women's fashion brand, announces a strong performance across the December 2017 and January 2018 trading period with net revenues exceeding management expectations.

The strong trading follows on from its successful flotation on AIM and fundraising in November 2017, which has enabled the Company to acquire larger and wider ranges of product and to accelerate its media and marketing activities.

Strong seasonal sales were driven by both new customer acquisition and increased repeat purchase with key KPIs ahead of management expectations. Basket size, conversion rate and traffic to the website were all ahead of target. Investment in new marketing channels continues to accelerate customer acquisition. Customer promotional brochures showcasing, partywear, dresses, knitwear, outerwear, luxury leather and footwear categories drove both new customer acquisition and repeat purchases during the festive period.

Please click link below to view some Sosandar product lines: 

Julie Lavington and Ali Hall, Joint CEOs, commented: "During the busiest and most fiercely competitive online trading period of the year, we are delighted with our Christmas and New Year sales results. We achieved multiple sell-outs of a number of products, highlighting huge demand from both existing and newly acquired customers. Demand was so high that we have generated large waiting lists that we have fulfilled with repeat orders. Strong results from marketing activity, especially brochures, has given us the confidence to increase investment in this area, ahead of plan, to sustain and accelerate growth in trading results."

The Company expects to publish unaudited interim accounts for the nine month period ended 31 December 2017 by 31 March 2018.



Sosandar plc
Julie Lavington / Ali Hall, Joint CEOs c/o Walbrook PR
Cairn Financial Advisers LLP (Nominated Adviser) +44 (0) 20 7213 0880
Sandy Jamieson / Liam Murray / Richard Nash
Turner Pope Investments (TPI) Limited (Broker) +44 (0) 20 3621 4120
Ben Turner / James Pope
Walbrook PR +44 (0) 20 7933 8780 or[email protected]
Paul Cornelius / Nick Rome Mob: +44 (0)7980 541 893 / 07748 325 236


Note to Editors:

About Sosandar

Sosandar is an online womenswear brand specifically targeted at a generation of women who have graduated from younger online and high street brands, and are looking for affordable clothing with a premium, trend-led aesthetic. Based on previous experience within the UK fashion industry and their understanding of the target demographic, this is a section of the market that the Company believes is currently being overlooked.

Sosandar was launched on 19 September 2016 following ten months of preparation that included building the management team, designing the initial Sosandar range, sourcing suitable suppliers, appointing a logistics provider and building the website. The Sosandar business model is built around using trend-led, in house designs that are sourced from a variety of global suppliers to cater for a growing market of fashion conscious women, while utilising an outsourced logistics provider that can support its planned growth over the coming years.

Sosandar's founders are Alison Hall and Julie Lavington, who have previously worked together at high street fashion and celebrity style magazine Look, as editor and publishing director respectively. They have a combined experience of over 35 years in the media and fashion industries, including in the design of fashion ranges for some of the UK's high street retailers, including Debenhams, Office, Oasis and JD Williams.

More information is available at

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