Business & Strategy

Launched in September 2016, Sosandar has already established itself as a one stop shop for style conscious women who have graduated from price led alternatives. Sosandar offers this underserved audience fashion forward, affordable, quality clothing to make them feel sexy feminine and chic. The business sells entirely own label exclusive product designed in house.

The brand has been widely featured across fashion press, newspapers & TV as well as having extensive celebrity & fashion influencer endorsement.

It has quickly established a loyal and growing customer database, along with a rapidly increasing social media following. Brand engagement is enhanced by the use of magazine style content, providing customers with style and outfit inspiration. This combination of quality product and content has resulted in consistent growth in sales.

The business is supported by an established supplier base and a first in class logistics operation ensuring scalable growth whilst maintaining the best possible customer experience.

Sosandar intends to expand its market share in the already large and successful, yet still growing online fashion market. Investment will be used to further extend the product range and develop brand awareness amongst potential customers in both the UK and overseas.